best ecommerce platforms 2018

A Basic Guide to E-commerce Platforms.

E-commerce is an online platform that allows business to manage their sales and operations. Bigcommerce is one of the examples of an e-commerce business. It contains necessary features to run a business while integrating common business tools which enables the business to be centralized and effective.

To choose an E-commerce platform for your business has a huge impact on the business’s profitability and sustainability. The only reason why a business does not opt the option of e-commerce platform is when an individual wants to build the business from scratch which is not considered by most of the people and while using a plugin which is not an option if you want to build and grow a legitimate business even a small one.

There are three ways to classify three types of e-commerce platforms: Open Source, SaaS (software as a service) and CaaS (commerce as a service). apart from these, there are two ways in which e-commerce platforms offer hosting environment for their consumer which is Cloud and on-premise. Cloud is hosted elsewhere and on-premise is self-hosted on your business premise. They are simply how the site is hosted itself with machines on-site or off-site which means managing it in a warehouse.

Self-hosted e-commerce platforms give an active control over the online retail platform, better visibility to your own data and ensure data security as everything is in our control. Choosing this route may result in increasing the expenditures and a decline in their revenues for complex businesses.

Amazon web service is an example of a cloud-hosted e-commerce platform. This means the cloud platform manages the time in which business is operational for the brand.

99.99 percent of the annual operational time is managed by the cloud e-commerce platform of Bigcommerce and has had no downtime in four years on the highest trafficked time of the year like black Fridays and Cyber Mondays.

E-commerce platform can benefit any business not only it provides wide access to customers and data security but also provides operational benefits and business tools which includes merchandising, pricing, promotions, search capabilities, the ability to customize your sales and services and a product management suite. The ability to customize product information is beneficial for the business as well as the customer.

Few things that should be considered while choosing an e-commerce platform. Social media integration plays a significant role as it can help a business capture massive and engaged audience. Secondly, the number of a product range that we can sell if our catalog is low and cannot grow in the future so you should avoid choosing an e-commerce platform. Finally, understand what customer service is provided which is essential as customers may require help at any point in time.

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